Charoen Pokphand Foods (CP Foods) is looking forward to open 100 to 150 Five Star Chicken outlets in India by the year end via the franchise route. The brand says 10 % of its total outlets are company-run while the remaining 90 % are operated by its franchisees.
With a production and processing facility at Budigere near Bengaluru, Five Star Chicken has 265 outlets in India across Bangalore, Karnataka, Tamil Nadu, Kerala, Andhra Pradesh, Goa and Hyderabad.It also operates outlets in Salem, Coimbatore and Erode in Tamil Nadu. Since the brand operates its own farms, storage and distribution freely, they are able to optimise the cost and pass on better value to its customer.
Sanjeev Pant, Senior Vice President, CP Foods, says, “We will be opening around 100 to 150 year by this year end. We will be expanding in South India followed by West. In the near future, we will also have frozen food category.”
Five Star Chicken is one of the most popular brands in Asia with presence in nine countries with more than 7000 outlets in Thailand, Myanmar, Cambodia, Vietnam, Laos, Malaysia, China, Bangladesh and India. In India, the brand launched its first outlet in November 2012 in Bangalore.
With a growing network of stores Five Star Chicken is becoming a strong neighbourhood brand offering great quality chicken at affordable prices to all consumers. The brand offers a wide range of chicken recipes/menu in spicy Indian flavours as well as other Asian and Thai flavours.