Developing a franchise is a challenging undertaking and only advisable when armed with a wealth of practical experience from trusted franchise consultants. Franchise Expert consultants have been providing franchise consultancy services to Indian companies launching their franchises since a decade.

It is surprising how many budding franchisors seek help only after spending a substantial investment on failing to build a workable franchise package themselves. Accessing the franchise wisdom of more experienced parties is an insurance against having to retread these steps further down the line – a costly and difficult attempt if franchisees are already signed up, especially if the Franchise Agreement needs amending. 

There are a host of weaknesses to avoid, such as:

• a lack of professional presentation and behaviour
• weak brand profile
• undercapitalization
• a weak infrastructure for training and support
• a lack of commitment to franchising
• unproven systems
• an inability to adapt to changing markets
• a lack of continuity in key management
• a lack of effective communication with franchisees