“We intend to open 35-40 stores by the end of 2016. Our plan is to grow in Central, West and South India followed by opening Soch outlets in North and East of India. At present, our total number of franchise outlets stands at 15. We intend to open 20-25 more stores via the franchise route by 2016,” Vinay Chatlani, MD & CEO, Soch, Said.
The brand currently has 62 stores across India at key locations including Bangalore, Mysore, Mangalore, Hubli, Chennai, Coimbatore, Cochin, Hyderabad, Mumbai, Thane, Pune, Kolhapur, Vijayawada, Lucknow, Indore, Bhopal, Belgaum, Visakhapatnam, Gulbarga, Kanpur, Salem, Dharwad, Tumkur and Calicut.
Soch, which came into being in February 2005 with its first store, offers fashionable range of designer wear for women at an affordable price. The brand has redefined the traditional Indian outfit for women of all ages and has a wide range of stylish and elegant designer ethnic wear like sarees, salwar kameez, kurtis and bottoms for fairer sex.