Domino’s Pizza Launches BurgerPizza in India

Domino’s Pizza BurgerPizzaLooks like a Burger Tastes like a Pizza it’s BurgerPizza, Domino’s the world’s largest pizza brand launches its first hybrid, the Burger-Pizza. And so takes the fight for the Indian QSR space to the burger kingdom.

“It only looks like a burger, but has all the goodness of a pizza inside,” says Dev Amritesh, president and chief business officer of Domino’s Pizza India. Perhaps, that’s the reason why the pizza maker is not calling it a burger but a BurgerPizza — a cross between the two. The BurgerPizza will come in two vegetarian and non-vegetarian variants, with a starting price tag of `89. Unlike most burgers, it doesn’t have a patty, is loaded with herbs, tomato sauce and mozzarella cheese — ingredients that are central to pizzas — and is oven baked. Continue reading