Lacoste to expand in non-metros; aims 10% sales from online channels

Lacoste logoThe Indian unit of French clothing firm Lacoste hopes as much as 10% of its sales to come through ecommerce channels, including its own recently launched portal, in the next 18-24 months.

The company, which currently doesn’t sell its products on any third-party online platforms in India, is also in talks with ecommerce firms as part of its strategy to tap the online opportunity, Lacoste India Chief Executive Rajesh Jain said.
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