Gurugram-based hospitality startup OYO has shifted its business model from hotel aggregation to franchise. OYO now runs pure-play franchise business allowing hotel partners to run under the OYO brands.
OYO had introduced franchise model in May last year. “In the last two years, we have evolved our business to 100% exclusive franchise, manage or operating. We do not anymore do hotel aggregation and have become a full-scale hospitality company,” OYO CEO Ritesh Agarwal said. Continue reading