Korean lifestyle brand Mumuso planning to boost their retail presence

Mumuso logoSouth Korean lifestyle brand Mumuso expansion strategy is to expand its presence all over India and is aiming at a business turnover of Rs 1,000 crore with over 300 outlets by mid-2022, a top company official said.

As part of its expansion, Mumuso would have a blend of both the company-owned and franchise stores. Continue reading

Asics eyes local production for FDI

AsicsJapanese sportswear brand Asics is planning local sourcing in India so that it can apply for FDI and benefit from lower duties. Considering its competitors like Nike and Puma have already got FDI clearance to start their own stores, Asics has to wait till it completes the 30 per cent local sourcing norm before it can get away from the franchise model. Continue reading