Tata Group’s jewellery division, Tanishq, will open up to 25 standalone stores of its sub-brand ‘Mia’ by 2016. Mia was launched by Tanishq in 2011. Almost all stores will be franchisee run .Out of the 25 stand-alone stores; eight-nine stores will be opened in this fiscal year. Mia is targeted at working women. At present, there are three Mia stores in Mumbai, Bengaluru and Pune.
Sandeep Kulhalli, Senior Vice-President (Retail and Marketing) Jewellery Division, Tanishq, said: “While, Tanshiq will continue to sell Mia brand jewellery. Growth of business for Mia will come from standalone stores. We plan to open up to 25 standalone Mia stores by 2016. After initial years of support from Tanishq, we see opportunity in growing Mia brand via standalone stores.”
The Mia collection takes its inspiration from the unexplored finesse in the cross-sections of sliced luscious fruits. At the heart of every piece of Mia jewellery is the unrivalled lustre of fruits. An expression of modern luxury, each product forms an independent piece and tells its own little story. Colour stones like Mint Amethyst, Pink Amethyst, Lemon Topaz, Beer Quartz, Smoky Quartz and more were used to add diversity to the collection.