Luxury men salon chain carrying a legacy of 210 years, Truefitt & Hill has forayed into Bengaluru with a 2,000 sq feet outlet in Indiranagar. With 6-barber chairs and 2-royal suites, the salon has been set up at an investment of Rs 1.5 crore.
While Truefitt & Hill currently has six stores in Mumbai and one in New Delhi, two more in Bengaluru in Whitefield and Lavelle Road and one each in Gurgaon and Hyderabad are underway. “Truefitt & Hill caters to a niche market, and we here believe in giving an experience, not a service,” said Istayak Ansari, Director at Lloyds Luxuries, which has acquired the master franchise licence for Truefitt & Hill in India.
“We are targetting men above the age of 35 years, who want to indulge in luxury and pampered experiences,” he said, adding, “All services here, ranging from shaving to haircut, and manicure to pedicure are offered under two categories royal and classic, and under the royal category, which offers more pampering, a shave is priced at Rs 2,000.”
In Mumbai, where Truefitt & Hill has its largest India presence, the salons are averaging around 1,500 services per month and boast of 85% occupancy levels at each salon. “The brand has great recall value. Repeat clients take up to 75% of our customer base. On an average, customers avail two services spend Rs 3,500 on every visit,” said Ansari.
The brand also finds huge interest in retail, where up to 40% of its topline is derived from product sales. Some six out of ten clients who avail services at the salon, also purchase the products over the counter, said Ansari. On the market in Bengaluru, he said, “The customer base here is well-travelled and appreciates luxury. We see great potential here.”